In the 1970’s, in Western Australia, some people saw that with some basic changes, the ugg boots
had real potential and began their own company called Uggs-N-Rugs (tm). They implemented some basic style changes such as replacing the center seam with a patterned braid down the back and a more substantial sole designed for added comfort. Eventually a fully molded heal counter was added to these boots. This design created three layers to the boot; the sheep skin, the molded heal, and the suede that is used as the outer layer. This type of manufacturing helps the boot to retain its original shape and allows for maximum support. Although the ugg
sheep skin boots boot were to be the core-selling product of Uggs-N-Rugstm, many companies throughout the world have copied and produced their own version of the sheepskin boot.
Since the success of Uggs-N-Rugs as one of the longest running producers of sheep skin boots in Australia, many other manufacturers and retail businesses from all over the world have attempted to copy their success. Although there are many stories found on the Internet, one Australian named Brian Smith lays claim to being one of the first to introduce the cheap uggs
to the American market.